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Use sales decks to win more sales

When you include a sales deck, turn your good sales pitch into a great one. Presenting a solution to a customer’s problem with the aid of visuals can greatly help a business get its ideas across, resulting in a more successful sales pitch. This article will look at what a sales deck is and how it can help your business win more deals than ever.

What is a sales deck?

A sales deck is a presentation that is usually there to assist a sales pitch but can be sent to customers separately. Usually, a sales deck is in a slide format, like a PowerPoint presentation, and includes visuals and information to help your business explain your product or service to your customers. A sales deck can be used in cohesion with a sales pitch or demo to increase the likelihood that customers will purchase your product. Read about how you can effectively present to your customers to drive your sales.

Tips for a good sales deck presentation

This section will take a deep dive into the tips you need to know to win as many deals as possible with a sales deck presentation.

Reiterate the customers’ pain points

When starting a sales presentation, it is a good method to reiterate the customers’ pain points and bring focus to them. Remind the customer of the disadvantages their problem is giving them, and how their pain points are affecting them. This will create more urgency for them to find a solution to their problem, resulting in them being more interested in the solution you are offering.

Focus on the solutions you are offering

It is good for your business to begin a sales deck by focusing on how you will provide solutions to your customer’s pain points. You should attempt to avoid focusing too much on your product or service as this may put the customer off. It is likely the customer is already interested in your product or service as they are in the presentation, so begin the sales deck focusing on the problem the customer is facing that is causing them trouble.

Share success stories

A great way to keep the customers engaged and build trust with them is to share success stories about customers whom you have helped. These success stories should be based on clients who were in a similar position to your potential customers so you can show the value of your product and how it can act as a solution for your customers. Discover how you can use storytelling in sales to win more deals.

Continuously ask for feedback

You should continuously ask for feedback as your sales deck progresses. This will give you useful information on what is working with your sales deck and what to alter for your next sales deck with different customers. Furthermore, it will keep customers feeling engaged and involved so they are not only listening to the presentation.

Include visuals

Be sure to include visuals with your sales deck as it can help to support your sales pitch or demo, keeping the customers engaged and interested in your product. The Dingley Press shares that presentations with visual aids are 43% more persuasive than presentations without visuals.

Find the right length

Your presentation should not be too long where the customer will become disengaged with the sales pitch, but not too short where they will not get enough information about the product. Chris Orlob has shared that a sales pitch should not be longer than nine minutes, as customers can become tired of the presentation and lose focus.

Mix up your pacing

A great way to keep your customers interested in your sales deck with your pitch is to mix up the pacing and style of it. For example, include a short video in your sales deck to go with the information, include a new speaker, a dramatic story or interesting quotes and facts. Including a wide range of information in your sales deck that will change the pace of your sales pitch is a very effective way at keeping a customer’s interest to increase the chance of winning a sale.

End with the next steps

Your sales deck should assist your pitch’s ending by guiding customers to the next step. You should include information about what will happen next, for example, when and how you will schedule a follow-up with them to continue the sales process. This is a necessity when closing to keep potential customers connected with your business. Storydoc shares that conversion rates are 27% higher when there is a clear next step involved.

Benefits of a sales deck

There are many invaluable benefits that a sales deck will bring your business including:

Improve your pitch structure – A sales deck can act as extra assistance for the structure of your sales pitch. If the sales deck has a clear beginning, middle and end that will go along with your sales pitch, you will have a solid structure to go off of, helping you stay more organised and deliver a higher-quality pitch.

Better storytelling – A sales deck will include visuals and graphics to assist a sales representative in telling a story, resulting in the customer being more engaged with the story, leading to an increase in sales.

Diversification in your sales pitch – A sales deck will keep your sales pitch more interesting due to more diversity in how you are interacting with customers. Videos, graphs, pictures and more can be included in a sales deck to spark more intrigue and engagement from customers.

Strengthen your sales deck with TEB

Get insights to create an amazing sales deck to drive your sales with the help of TEB, the sales automation CRM software. TEB will give you a better understanding of your customers, increase your data visibility and keep your leads organised, helping you create effective sales decks to grow your business. Stand-out features of TEB:

• Generate custom reports – Find the data you need by generating custom reports to give you useful insights into how to strategize your sales deck.
• TEBs storyboards – View your customer’s entire buyer journey in the form of a storyboard to get a better understanding of your customers and the parts of your sales process where deals are lost.
• Lead funnels – Organise your leads with filters and funnels based on your business’s priorities, delivering presentations with sales decks to high-quality leads.
• Meeting tracker – Track all of your sales presentations that you have with customers, getting key data on how successful they have been to strategize your next move.

Make sure that you do not miss out and book a quick demo to see TEB. Here we will show you have you can make more sales, boost revenue, and grow your business with a free-of-charge demonstration.

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